The Watch
In 1984, the term ‘designer’ was not really used in watch ateliers, but ever heard about Rodolphe? With his rock ’n’ roll allure, the young Rodolphe stuck out like a sore thumb in this conservative and vaguely ‘boring’ universe.
Contrary to all expectations, the young artist with a rebel streak got along quite well with the firm-handed CEO of Longines , Walter von Kaenel. Von Kaenel undoubtedly understood that he had, in Rodolphe, an opportunity to rejuvenate the brand. Thus, he gave the young man more and more responsibilities. Rodolphe was put in charge of watch design and of the brand’s image. Often sent to Italy, he would come back with rather alarming reports. He noted the rapid arrival of new competitors coming from the world of fashion that were more reactive, more attractive to a new public and more in phase with current trends. His conclusion: Longines must reinvent itself. During one of the friendly cocktail hours that Walter von Kaenel liked to organize on Friday evenings, the CEO gave Rodolphe a challenge: “Since you are more clever than the others, make me a proposition!”
Specific Information
Object nr: 595
Brand: Longines by Rodolphe
Model: Luxo
Reference: 6068035
Year: 1990’s
Movement: Quartz, new battery installed
Material: Plaque
Original crown: Yes
Dimensions: 34 mm ex original crown
Strap/Bracelet: Original R.L bracelet
Box/Papers: No
Serviced: Yes! We leave 1 year of warranty from date of purchase
The Condition
A stunning and a bit crazy Longines by Rodolphe unisex watch in amazing condition.
The dial is, as you see, in flawless condition and is really as good as it seems in the pictures - smooth and elegante.
The case is in good condition with smith design and lines. The caseback got some signs of wear but all engravings is clear visible as it should.
Sold as "SERVICED" with warranty!
The pictures is a part of the description, study therefore the pictures carefully!